Studying marketing in Germany will provide you with a deep understanding of marketing principles and practices that will be needed to succeed in marketing roles. Additionally, you will learn how to utilize critical skills such as the critical thinking, communication, and analytical skills. Germany is the right place for studying marketing. Studying marketing in Germany will allow you to learn about marketing techniques that can be applied in any industry sector. Studying marketing in Germany can be exciting for any aspiring professional in marketing.

This piece will guide you through the qualifications and requirements that are needed for studying marketing in Germany.

Requirements for Studying Marketing in Germany

  1. Academic Qualifications

    You must have completed 12 years of high school education before you can study in marketing in Germany. Additionally, you must have a percentage of at least 60% in your high school results. You need to have good grades and a strong foundation in business-related subjects such as Mathematics, Economics, Marketing, Commerce and Accounting. Additionally, you need to make sure that your certificate is eligible and equivalent to the German certificate. However, if your certificate is not eligible, you need to attend the Studienkolleg (one-year preparatory course) and sit for the Feststellungsprüfung Exam.

  2. German Language Proficiency

    You need to understand the German language to study a marketing program in Germany. Therefore, you need to be familiar with the German language to be able to learn in those schools. You will be asked to submit a certificate that proves your proficiency. You can use tests such as TestDAF, Goethe Certificate or DSH. This should be at least at the B1 level or higher.

  3. English Language Proficiency

    If you are applying to a university that uses English as its language of instruction, you need to write a test in English. You can use tests such as IELTS, PTE or TOEFL.

  4. Undergraduate Degree

    If you are applying for a master’s degree in marketing in Germany, you must have an undergraduate degree. This degree should be a bachelor’s degree in a business-related field. Additionally, it should be from a recognised institution.

  5. Have a good CGPA

    If you have an undergraduate degree, you need to have a good CGPA to study for a master’s in a marketing program in Germany. Therefore, you are expected to have a minimum of 70% marks or a 3.0 CGPA.

  6. Submit Academic Transcripts

    You need to submit your academic transcripts during your application. Generally, your transcripts should contain all the courses you studied as well as the grades.

  7. Letter of Motivation

    Most schools in Germany will ask for a letter of motivation while making your application. This is required for a bachelor’s degree as well as a master’s degree. This essay should contain areas such as your skills, career interests and reasons for studying in Germany.

  8. Entrance Examination

    Some universities might require you to sit for an entrance examination to obtain admission. You can take tests such as GRE or GATE. However, this is required majorly for those applying for a postgraduate program.

  9. Curriculum Vitae(CV)

    You will be required to submit a copy of your CV while making your application. This should contain areas such as your work experience, history of education, skills, etc.

  10. Student Visa

    International students require a German Student Visa to study a marketing program in Germany. Therefore, you need to apply for your visa three months in advance to have a smoother process.

How to Apply

The mode of application varies based on your residency status. Non-EU students should make sure that the University they choose to study in is a member of Uni-Assist. Firstly, you should submit your application to Uni-Assist. After verification, you can proceed to submit your application to your university of choice.
EU/EEA students should submit their application through the universities’ online portal.

Duration

The duration for studying marketing in Germany is three to four years for a bachelor’s degree. Additionally, the master’s degree takes two years to complete.

Tuition Fee

Most public universities in Germany offer tuition-free education. Studying marketing in Germany only costs €200 per semester. This amount is for the administrative fees. However, in Baden-Württemberg, students pay about €1,500 per semester. Additionally, if you apply to a private university, you can pay up to €20,000 per year.

Universities in Germany that offer Marketing

  1. Technical University of Munich, Bavaria
  2. RWTH Aachen University, North Rhine-Westphalia
  3. University of Hamburg, Hamburg State
  4. Technical University of Berlin, Brandenburg
  5. Karlsruhe Institute of Technology, Baden-Wurttemberg
  6. University of Munich, Bavaria
  7. University of Mannheim, Baden-Wurttemberg
  8. Heidelberg University – Germany, Baden-Wurttemberg
  9. University of Bonn, North Rhine-Westphalia
  10. University of Erlangen Nuremberg, Bavaria
  11. Darmstadt University of Technology, Hesse
  12. Goethe University of Frankfurt am Main, Hesse
  13. University of Gottingen, Lower Saxony
  14. Humboldt University of Berlin, Brandenburg
  15. University of Stuttgart, Baden-Wurttemberg
  16. University of Munster, North Rhine-Westphalia
  17. Dresden University of Technology, Saxony
  18. Free University of Berlin, Brandenburg
  19. TU Dortmund University, North Rhine-Westphalia
  20. Kiel University, Schleswig-Holstein
  21. University of Leipzig, Saxony
  22. University of Cologne, North Rhine-Westphalia
  23. University of Freiburg, Baden-Wurttemberg
  24. Leibniz University of Hanover, Lower Saxony
  25. University of Kassel, Hesse
  26. Ruhr University Bochum, North Rhine-Westphalia
  27. Braunschweig University of Technology, Lower Saxony
  28. University of Wurzburg, Bavaria
  29. University of Duisburg – Essen, North Rhine-Westphalia
  30. WHU – Otto Beisheim School of Management, Rhineland-Palatinate
  31. Martin Luther University of Halle-Wittenberg, Saxony-Anhalt
  32. Otto von Guericke University of Magdeburg, Saxony-Anhalt
  33. University of Giessen, Hesse
  34. University of Potsdam, Brandenburg
  35. University of Marburg, Hesse
  36. Johannes Gutenberg University Mainz, Rhineland-Palatinate
  37. University of Paderborn, North Rhine-Westphalia
  38. University of Tubingen, Baden-Wurttemberg
  39. University of Augsburg, Bavaria
  40. University of Regensburg, Bavaria

In Conclusion, you need to prepare early and ensure that you have the right qualifications before you make your applications. Additionally, it would be best if you verified the language of instruction that is used by the school you are applying to. Some Universities use purely German while some may use English. Therefore, you should verify this information before you submit your application to a particular university. Feel free to reach out to us for further inquiries and assistance.

Good luck!

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